Sports management

Overview

Studying sports management offers a comprehensive understanding of the dynamic and ever-growing sports industry. This program covers various aspects, including sports marketing, event management, facility operations, sports law, and athlete management. Students gain practical skills and knowledge in areas such as sports marketing strategies, sponsorship management, sports event planning, and financial management in sports organizations. They also learn about sports governance, ethics, and the role of sports in society. Studying sports management prepares graduates for diverse career opportunities in sports organizations, professional sports teams, sports marketing agencies, sports event management firms, and sports facilities, where they can contribute to the growth and success of the sports industry through effective management and strategic decision-making

Objectives of The Programme

  1. Develop a strong foundation in sports business principles to excel in the sports industry.
  2. Acquire knowledge of sports marketing strategies for effective promotion and branding of sports organizations.
  3. Understand the intricacies of sports event management, including planning, logistics, and execution.
  4. Gain insight into sports law and ethics to navigate legal and ethical issues in the sports industry.
  5. Learn financial management techniques specific to sports organizations for sustainable operations and growth.

 Programme Outcomes

  1. Proficiency in sports marketing strategies for effective promotion and branding of sports organizations.
  2. Knowledge of sports event management principles and practices, including planning, logistics, and execution.
  3. Ability to apply financial management techniques specific to sports organizations for sustainable operations.
  4. Understanding of sports law and governance to navigate legal and regulatory aspects of the sports industry.
  5. Competence in athlete management, including contract negotiation, career development, and representation.
  6. Skill in sponsorship and partnership management to secure strategic collaborations for sports organizations.
  7. Awareness of sports ethics and social responsibility, fostering a responsible and inclusive sports environment.
  8. Ability to analyze sports industry trends and consumer behaviour for strategic decision-making.
  9. Competence in sports facility and operations management, including venue planning and maintenance.
  10. Preparedness for various careers in sports management, including roles in sports teams, marketing agencies, event management firms, and sports governing bodies.

DEGREE

BA

Overview

Studying Bachelor of Arts (BA) in Sports Management provides a comprehensive understanding of the dynamic sports industry and equips students with the necessary skills to succeed in this field. This program covers various areas, including sports marketing, event management, sports law, athlete management, and facility operations. Students gain practical knowledge and develop expertise in sports business, marketing strategies, event planning, and financial management within sports organizations. They also learn about sports governance, ethics, and the social impact of sports. Graduates of BA in Sports Management can pursue careers in sports organizations, professional sports teams, sports marketing agencies, event management firms, and sports facilities, where they contribute to the growth and success of the sports industry through effective management and strategic decision-making.

CAREER

Academic and Job Prospects in Sports Management

  1. Professor/Instructor: Teach sports management courses at universities or colleges, sharing knowledge and expertise with aspiring professionals.
  2. Researcher: Pursue a research career in sports management, exploring new trends, practices, and strategies in the field.
  3. Academic Advisor: Guide students in their academic journey, providing guidance and support in sports management specialization.
  4. Published Author: Publish research papers, articles, or books on sports management topics, contributing to the scholarly discourse.
  5. Conference Speaker: Present research findings or insights at academic conferences, sharing knowledge and advancements in the field of sports management.
  6. Sports Marketing Manager: Develop and implement marketing strategies for sports organizations, teams, or events.
  7. Event Coordinator: Plan, organize, and manage sports events, tournaments, and competitions.
  8. Athlete Manager: Represent and manage the careers of professional athletes, handling contracts, endorsements, and negotiations.
  9. Sports Facility Manager: Oversee the operations and management of sports facilities, such as stadiums or sports complexes.
  10. Sponsorship and Partnership Manager: Secure and manage partnerships and sponsorships with brands and businesses for sports organizations or events. 

Some of the main industries offering employment opportunities after studying Sports Management are listed under:

  1. Professional Sports Teams
  2. Sports Marketing Agencies
  3. Sports Event Management Companies
  4. Sports Facilities and Venues
  5. Sports Media and Broadcasting
  6. Sports Retail and Merchandising
  7. Sports Governing Bodies and Associations
  8. Sports Consulting and Advisory Firms
  9. Sports Tourism and Hospitality
  10. Sports Technology and Analytics Companies
Skilled & Qualified

Faculty