Studying Marketing Management involves gaining a comprehensive understanding of various marketing principles, strategies, and techniques to effectively promote products or services in the marketplace. The program focuses on developing skills in market research, consumer behaviour analysis, branding, advertising, digital marketing, and sales management. Students learn how to identify target markets, create marketing campaigns, analyze competitive landscapes, and develop pricing strategies. They also gain knowledge of marketing analytics and measurement to evaluate the effectiveness of marketing efforts. Studying Marketing Management equips individuals with the ability to navigate the ever-evolving marketing landscape, make informed marketing decisions, and contribute to organizational success by effectively reaching and engaging customers.

Objectives Of The Programme

  1. Understand consumer behaviour to develop effective marketing strategies and target the right audience.
  2. Gain knowledge of market research techniques to identify market opportunities and make data-driven decisions.
  3. Develop skills in brand management to create strong, differentiated brands that resonate with customers.
  4. Learn to design and implement marketing campaigns to effectively promote products or services.
  5. Acquire skills in sales management to optimize sales processes and drive revenue growth.

 Programme Outcomes

  1. Apply marketing concepts to develop effective strategies for product positioning and market penetration.
  2. Utilize market research techniques to identify consumer needs, preferences, and market trends.
  3. Design and execute integrated marketing campaigns across various channels to reach target audiences.
  4. Develop strong branding strategies to create a unique and recognizable brand identity.
  5. Demonstrate proficiency in digital marketing tools and techniques to reach and engage online audiences.
  6. Analyze marketing metrics and data to evaluate campaign performance and optimize marketing efforts.
  7. Understand consumer behaviour and psychology to develop persuasive marketing messages and campaigns.
  8. Employ pricing strategies to maximize profitability and effectively compete in the market.
  9. Apply ethical principles in marketing practices and ensure responsible marketing conduct.
  10. Demonstrate effective communication and presentation skills to convey marketing strategies and ideas.




Studying BBA in Marketing Management offers a comprehensive understanding of marketing principles and strategies within the context of business administration. The program combines business education with a focus on marketing-specific topics such as consumer behaviour, market research, advertising, brand management, and digital marketing. Students learn to develop effective marketing strategies, conduct market analysis, create compelling marketing campaigns, and build strong brands. The curriculum emphasizes the use of marketing analytics, digital tools, and ethical marketing practices. Graduates with a BBA in Marketing Management possess the skills to identify market opportunities, understand consumer needs, and successfully promote products or services in competitive markets, contributing to the overall success of organizations.


Academic & Job Prospects in Marketing Management

  1. Marketing Professor: Graduates can pursue a career in academia as marketing professors, teaching marketing courses and conducting research in marketing-related areas. They contribute to the academic community by sharing knowledge, mentoring students, and advancing marketing theory and practice.
  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights into market trends, consumer behavior, and competitive landscapes. They help organizations make informed marketing decisions and develop effective strategies.
  3. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing brand strategies to create a strong brand image and enhance brand equity. They oversee brand positioning, product development, and marketing communications.
  4. Digital Marketing Specialist: With knowledge of digital marketing strategies and tools, graduates can work as digital marketing specialists. They specialize in online marketing channels, such as social media, search engine optimization (SEO), and content marketing, to promote products or services effectively.
  5. Advertising Account Executive: Graduates can work as advertising account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and clients to develop and execute successful advertising strategies.
  6. Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the overall marketing strategy and activities of an organization. They develop marketing plans, manage marketing teams, and ensure the successful implementation of marketing campaigns.
  7. Product Manager: Graduates can work as product managers, responsible for managing the entire lifecycle of a product or service. They conduct market research, define product strategies, collaborate with cross-functional teams, and drive product success in the market.
  8. Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and driving revenue growth. They develop sales strategies, set targets, monitor sales performance, and provide guidance and support to sales representatives.
  9. Market Research Manager: Graduates can work as market research managers, overseeing research initiatives to gather insights into consumer behaviour, market trends, and competitive intelligence. They use research findings to inform marketing strategies and decision-making.
  10. Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to create and maintain a strong brand identity. They work on brand positioning, messaging, and brand communication across various channels. 

Some of the main industries offering employment opportunities after studying Marketing Management are listed under:

  1. Corporate Sector
  2. Advertising and Marketing Agencies
  3. Retail Industry
  4. Consumer Goods Industry
  5. Financial Services Industry
  6. Hospitality and Tourism Industry
  7. Technology Industry
  8. Healthcare Industry
  9. Media and Entertainment Industry
  10. E-commerce Industry
Skilled & Qualified