Marketing
Overview
Studying Marketing Management involves gaining a comprehensive understanding of various marketing principles, strategies, and techniques to effectively promote products or services in the marketplace. The program focuses on developing skills in market research, consumer behaviour analysis, branding, advertising, digital marketing, and sales management. Students learn how to identify target markets, create marketing campaigns, analyze competitive landscapes, and develop pricing strategies. They also gain knowledge of marketing analytics and measurement to evaluate the effectiveness of marketing efforts. Studying Marketing Management equips individuals with the ability to navigate the ever-evolving marketing landscape, make informed marketing decisions, and contribute to organizational success by effectively reaching and engaging customers.
Objectives Of The Programme
- Understand consumer behaviour to develop effective marketing strategies and target the right audience.
- Gain knowledge of market research techniques to identify market opportunities and make data-driven decisions.
- Develop skills in brand management to create strong, differentiated brands that resonate with customers.
- Learn to design and implement marketing campaigns to effectively promote products or services.
- Acquire skills in sales management to optimize sales processes and drive revenue growth.
Programme Outcomes
- Apply marketing concepts to develop effective strategies for product positioning and market penetration.
- Utilize market research techniques to identify consumer needs, preferences, and market trends.
- Design and execute integrated marketing campaigns across various channels to reach target audiences.
- Develop strong branding strategies to create a unique and recognizable brand identity.
- Demonstrate proficiency in digital marketing tools and techniques to reach and engage online audiences.
- Analyze marketing metrics and data to evaluate campaign performance and optimize marketing efforts.
- Understand consumer behaviour and psychology to develop persuasive marketing messages and campaigns.
- Employ pricing strategies to maximize profitability and effectively compete in the market.
- Apply ethical principles in marketing practices and ensure responsible marketing conduct.
- Demonstrate effective communication and presentation skills to convey marketing strategies and ideas.
DEGREE
BBA
Overview
Studying BBA in Marketing Management offers a comprehensive understanding of marketing principles and strategies within the context of business administration. The program combines business education with a focus on marketing-specific topics such as consumer behaviour, market research, advertising, brand management, and digital marketing. Students learn to develop effective marketing strategies, conduct market analysis, create compelling marketing campaigns, and build strong brands. The curriculum emphasizes the use of marketing analytics, digital tools, and ethical marketing practices. Graduates with a BBA in Marketing Management possess the skills to identify market opportunities, understand consumer needs, and successfully promote products or services in competitive markets, contributing to the overall success of organizations.
CAREER
Academic & Job Prospects in Marketing Management
- Marketing Professor: Graduates can pursue a career in academia as marketing professors, teaching marketing courses and conducting research in marketing-related areas. They contribute to the academic community by sharing knowledge, mentoring students, and advancing marketing theory and practice.
- Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to provide insights into market trends, consumer behavior, and competitive landscapes. They help organizations make informed marketing decisions and develop effective strategies.
- Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing brand strategies to create a strong brand image and enhance brand equity. They oversee brand positioning, product development, and marketing communications.
- Digital Marketing Specialist: With knowledge of digital marketing strategies and tools, graduates can work as digital marketing specialists. They specialize in online marketing channels, such as social media, search engine optimization (SEO), and content marketing, to promote products or services effectively.
- Advertising Account Executive: Graduates can work as advertising account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams, media planners, and clients to develop and execute successful advertising strategies.
- Marketing Manager: Graduates can pursue careers as marketing managers, overseeing the overall marketing strategy and activities of an organization. They develop marketing plans, manage marketing teams, and ensure the successful implementation of marketing campaigns.
- Product Manager: Graduates can work as product managers, responsible for managing the entire lifecycle of a product or service. They conduct market research, define product strategies, collaborate with cross-functional teams, and drive product success in the market.
- Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and driving revenue growth. They develop sales strategies, set targets, monitor sales performance, and provide guidance and support to sales representatives.
- Market Research Manager: Graduates can work as market research managers, overseeing research initiatives to gather insights into consumer behaviour, market trends, and competitive intelligence. They use research findings to inform marketing strategies and decision-making.
- Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies to create and maintain a strong brand identity. They work on brand positioning, messaging, and brand communication across various channels.
Some of the main industries offering employment opportunities after studying Marketing Management are listed under:
- Corporate Sector
- Advertising and Marketing Agencies
- Retail Industry
- Consumer Goods Industry
- Financial Services Industry
- Hospitality and Tourism Industry
- Technology Industry
- Healthcare Industry
- Media and Entertainment Industry
- E-commerce Industry
Skilled & Qualified
Faculty
Dr. Gayatri Rathore
Assistant Professor
Department : Department of Commerce & Management
Designation : Assistant Professor
Qualification : M.Com, Ph.D
Experience : 12 year
Ph.D Supervisior : Prof. Mukesh Jain (Department of Business Administration, University of Rajasthan)
Specialization : Marketing Management, HRM, Retail Management etc.
Publication : 2 Papers
Dedicated, enthusiastic individual with a good academic background and excellent communication skills
Dr. P.L. Sharma
Vice Principal
HOD-Commerce
HOD-Commerce
Department : Department of Commerce & Management
Designation : Vice Principal, HOD Department of Commerce
Qualification : B.Com, M.Com (ABST, EAFM, BADM), B.ED, Ph.D
Experience : 29 years
My teaching experience helped my learners to get well-off jobs as Chartered Accountants, Company Secretary, Bankers, Cost & Management Accountants, Commerce industry oriented jobs as well as governmental jobs as 1st Grade Commerce School Lecturers, College Lecturers, Junior Accountants and many more. Some scholars are pursuing research work in Commerce field. Also, some have become Entrepreneurs. It gives me satisfaction and more enthusiasm to pursue my passion with more dedication and hard-work.
Membership - Life Member of Indian Commerce Association, Life Member of Indian Accounting Association.
Publication : 19 Research Paper Publication, 26 Research Paper Presentation in National & International Conference,
Research Area - Accountancy and Business Statistics, Expert in Accounting, Taxation Research Methodology in Statistics. TALLY, GST & Income Tax Return Filing.
‘Life is like accounting, everything must be balanced’.
Dr. Giriraj Sharma
Assistant Professor
HOD-Management
HOD-Management
Department : Department of Commerce & Management
Designation : Assistant Professor, Dean of Student Welfare Since July-2020 , NSS Programme Officer Since July-2020, In Charge of Red Ribbon Club Since July-2020, Nodal Officer of ‘Anandam’ Since July-2021, Secretary of Academic Council, PCGEA Since July-2022.
Qualification : MBA, MA, Ph.D.
Experience : 7 Years
Specialization : • Principles of Management • Marketing Management • Entrepreneurship Development • Insurance Management • Emotional Intelligence
Publication : • Research Paper title “An Overview on Life Insurance Sector in India” published in Kaav International Journal of Economics, commerce & Business Management, Volume 5, Issue 2, Year 2018.• Research Paper title “Marketing Mix For Life Insurance Companies” published in Kaav International Journal of Economics, Commerce & Business Management, Volume 6, Issue 3, Year 2019.
Research Paper Presented at Conferences (International and National) : • Research Paper title , "Lal Kile Se Aai Aawaz – Dhillan Sahgal Shahnawaz" presented at "National Conference on Unsung Heroes of Azadi " organized by Parishkar College of Global Excellence Autonomous, Jaipur on January 16-17, 2023. • Research Paper title , "Lal Kile Se Aai Aawaz – Dhillan Sahgal Shahnawaz" presented at "National Conference on Unsung Heroes of Azadi " organized by Parishkar College of Global Excellence Autonomous, Jaipur on January 16-17, 2023.• Research Paper title , "Prospects and Problems of Life Insurance Sector in India" presented at "International Conference on Commerce, Management , Social Science and Science " organized by International Association for Research and Innovation, Jaipur on November 20-21, 2017.• Research Paper presented in National Conference on "Goods and Service Tax in Indian Context" organized by Faculty of Commerce, SS Jain Subodh PG (Autonomous) College on November 24-25, 2017.• Paper Title : "Impact of GST on Life Insurance Sector In India".
Management studies provides solid foundation in organizational behavior, marketing, and human resource management. Students can further develop their knowledge in specific areas of interest through electives in management relations, negotiation, conflict resolution, compensation systems, and organizational development.[ In addition to business management, this will equip you to understand how organizations work, how they are managed, and how they interact with object-oriented programming using data structures in national and international environments.
"Even if don't be so rich that you can buy everything valuable in the world, but be so valuable that no rich person in the world can buy you".