Digital Marketing


Studying digital marketing provides a comprehensive understanding of strategies and tools used to promote businesses online. It encompasses various disciplines such as social media marketing, search engine optimization (SEO), content creation, email marketing, and data analytics. Through this field, students learn how to target specific audiences, build engaging online campaigns, optimize website performance, and measure the effectiveness of marketing efforts. Digital marketing courses cover topics like digital advertising, consumer behaviour, branding, and online campaign management. With the growing importance of the internet and digital platforms, studying digital marketing equips students with essential skills to navigate and thrive in the modern business landscape.

Objectives of The Programme

  1. Understand digital consumer behaviour and target audience for effective marketing strategies.
  2. Learn how to optimize websites and improve online visibility through SEO techniques.
  3. Gain proficiency in social media marketing to engage and connect with potential customers.
  4. Develop skills in content creation and distribution to attract and retain online audiences.
  5. Master data analytics to measure and optimize marketing campaigns for maximum ROI.

Programme Outcomes

  1. Ability to develop and execute comprehensive digital marketing strategies to achieve business objectives.
  2. Proficiency in utilizing various digital marketing channels such as social media, email, and search engines.
  3. Skill in creating engaging and persuasive content to capture and retain target audience attention.
  4. Competence in conducting market research and analyzing consumer behaviour to inform marketing decisions.
  5. Knowledge of SEO techniques to improve website visibility and rank higher in search engine results.
  6. Understanding of effective email marketing strategies to nurture leads and drive conversions.
  7. Proficiency in utilizing data analytics tools to measure and optimize marketing campaigns for improved performance.
  8. Ability to monitor and manage online brand reputation and engage with customers through social media.
  9. Skill in utilizing paid advertising platforms to reach target audiences and drive website traffic.
  10. Knowledge of legal and ethical considerations in digital marketing, including privacy and data protection regulations.




Studying Bachelor of Computer Applications (BCA) with a focus on digital marketing offers a comprehensive understanding of both computer applications and the intricacies of the digital marketing landscape. This program combines technical knowledge with marketing principles to equip students with a unique skill set. It covers a wide range of subjects, including programming languages, database management, web development, digital advertising, social media marketing, SEO, and analytics. Students gain hands-on experience with various digital marketing tools and platforms, allowing them to develop strategies, analyze data, create compelling content, and optimize online campaigns. This program prepares graduates for diverse roles in the digital marketing industry, where they can leverage their technical expertise to drive business growth and success in the digital realm.


Academic and Job Prospects in Digital Marketing

  1. Researcher: Pursue a career in academia or research institutions, conducting in-depth studies and contributing to the knowledge base of digital marketing.
  2. Professor/Instructor: Teach digital marketing courses at universities or colleges, sharing knowledge and shaping the next generation of marketers.
  3. Academic Advisor: Guide students in their academic journey, providing guidance and support in digital marketing specialization.
  4. Published Author: Publish research papers, articles, or books on digital marketing topics, establishing yourself as an expert in the field.
  5. Conference Speaker: Present research findings or insights at academic conferences, contributing to the scholarly discourse in digital marketing.
  6. Digital Marketing Manager: Lead and manage digital marketing campaigns for companies, overseeing strategies, budgets, and team coordination.
  7. Social Media Manager: Develop and execute social media strategies, engaging with audiences and managing brand presence on various platforms.
  8. SEO Specialist: Optimize websites and content to improve search engine rankings, driving organic traffic and visibility.
  9. Content Marketing Strategist: Develop and implement content marketing plans, creating valuable and engaging content to attract and retain customers.
  10. Digital Analytics Manager: Analyze and interpret data to measure the effectiveness of marketing campaigns, providing insights for optimization and decision-making.

Some of the main industries offering employment opportunities to Digital Marketer are listed under:

  1. E-commerce
  2. Advertising and Marketing Agencies
  3. Retail
  4. Technology and Software
  5. Media and Entertainment
  6. Travel and Hospitality
  7. Financial Services
  8. Healthcare
  9. Education
  10. Nonprofit Organizations
Skilled & Qualified