Digital Marketing-BBA


Studying Digital Marketing involves acquiring knowledge and skills in leveraging digital channels and technologies to promote products, services, and brands. The program focuses on understanding online consumer behavior, implementing effective digital marketing strategies, utilizing social media platforms, search engine optimization (SEO), content marketing, and analytics. Students learn to create targeted online campaigns, optimize website user experience, and utilize data-driven insights for marketing decision-making. Studying Digital Marketing equips individuals with the ability to navigate the digital landscape, reach and engage with customers across various online platforms, and drive business growth in the digital age. It encompasses the dynamic and evolving field of digital marketing, offering diverse career opportunities in the digital realm.

Objectives Of The Programme

  1. Understand the principles of digital marketing to develop effective online marketing strategies.
  2. Learn to leverage social media platforms for brand promotion, customer engagement, and community building.
  3. Acquire skills in search engine optimization (SEO) to increase website visibility and organic traffic.
  4. Explore content marketing techniques to create valuable and engaging digital content for target audiences.
  5. Gain knowledge of digital analytics to measure and evaluate the effectiveness of digital marketing campaigns.

 Programme Outcomes

  1. Develop proficiency in creating and executing targeted digital marketing campaigns across various channels.
  2. Apply SEO techniques to optimize website visibility and improve organic search rankings.
  3. Utilize social media platforms to engage with audiences, build brand awareness, and drive customer acquisition.
  4. Implement effective email marketing strategies to nurture leads and enhance customer retention.
  5. Analyze digital analytics data to measure campaign performance and make data-driven marketing decisions.
  6. Understand the fundamentals of website design and user experience (UX) optimization for enhanced conversions.
  7. Develop skills in online advertising platforms such as Google Ads and Facebook Ads for targeted advertising.
  8. Harness the power of content marketing to create compelling and valuable digital content for audiences.
  9. Cultivate skills in influencer marketing to collaborate with influencers and expand brand reach.
  10. Stay updated with emerging digital marketing trends and technologies to adapt strategies for changing landscapes.




Studying Digital Marketing as part of a Bachelor of Business Administration (BBA) program provides a comprehensive understanding of the principles and practices of marketing in the digital age. The program combines business education with a focus on digital-specific topics such as social media marketing, search engine optimization (SEO), content marketing, online advertising, and data analytics. Students learn to develop and implement effective digital marketing strategies, utilize various online platforms and tools, and analyze data to optimize marketing campaigns. The curriculum emphasizes the integration of traditional marketing principles with emerging digital trends. Studying Digital Marketing in a BBA program equips individuals with the skills to navigate the ever-evolving digital landscape, engage customers effectively, and drive business growth in the digital realm.


Academic & Job Prospects in Digital Marketing

  1. Digital Marketing Professor: Graduates can pursue a career as digital marketing professors, teaching courses on digital marketing strategies, tactics, and technologies. They contribute to the academic community by sharing their expertise, conducting research, and shaping the next generation of digital marketers.
  2. Digital Marketing Researcher: Graduates can work as digital marketing researchers, conducting studies and research projects to explore emerging trends, consumer behavior, and the impact of digital marketing strategies. They contribute to the advancement of knowledge in the field and provide insights for industry practitioners.
  3. Digital Marketing Consultant: Graduates can work as digital marketing consultants, offering their expertise and guidance to businesses and organizations. They provide strategic advice, help develop digital marketing plans, and assist in implementing effective online marketing strategies.
  4. Digital Marketing Trainer/Instructor: Graduates can pursue careers as trainers or instructors, delivering digital marketing training programs or workshops to professionals, entrepreneurs, or marketing teams. They impart practical skills, industry insights, and the latest digital marketing best practices.
  5. Digital Marketing Analyst: Graduates can work as digital marketing analysts, specializing in data analysis and interpretation. They analyze marketing metrics, consumer behavior, and campaign performance to provide actionable insights and recommendations for optimizing digital marketing efforts.
  6. Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing the planning, execution, and monitoring of digital marketing strategies. They manage teams, coordinate campaigns across various channels, and optimize online marketing efforts to achieve business objectives.
  7. Social Media Manager: Graduates can work as social media managers, responsible for developing and implementing social media strategies, managing social media accounts, and engaging with the target audience. They create engaging content, monitor social media trends, and analyze social media metrics.
  8. SEO Specialist: Graduates can specialize in search engine optimization (SEO) and work as SEO specialists. They optimize websites to improve search engine rankings, conduct keyword research, analyze website performance, and implement SEO best practices to drive organic traffic.
  9. Content Marketing Manager: Graduates can pursue careers as content marketing managers, responsible for developing and executing content strategies. They oversee the creation of compelling and valuable content, coordinate content distribution across various channels, and measure the effectiveness of content marketing efforts.
  10. Digital Advertising Manager: Graduates can work as digital advertising managers, overseeing online advertising campaigns. They manage advertising budgets, develop ad strategies, analyze campaign performance, and optimize ad placements to maximize reach and conversions. 

Some of the main industries offering employment opportunities after studying Digital Marketing are listed under:

  1. Advertising and Marketing Agencies
  2. E-commerce Industry
  3. Technology Industry
  4. Retail Industry
  5. Media and Entertainment Industry
  6. Financial Services Industry
  7. Healthcare Industry
  8. Hospitality and Tourism Industry
  9. Consulting Firms
  10. Non-profit Organizations
Skilled & Qualified