Digital Business

Overview

Studying Digital Business equips students with the knowledge and skills to navigate the rapidly evolving digital landscape and capitalize on emerging business opportunities. This program focuses on the strategic use of digital technologies and platforms to enhance business operations, marketing strategies, and customer experiences. Students learn about digital marketing, e-commerce, data analytics, social media, and entrepreneurship in the digital realm. They develop a deep understanding of digital business models, digital transformation, and the impact of technology on various industries. Studying Digital Business prepares graduates for careers in digital marketing agencies, technology companies, e-commerce platforms, startups, and traditional businesses seeking to embrace digital innovation.

Objectives Of The Programme

  1. Understand the impact of digital technologies on business models and strategies.
  2. Gain expertise in leveraging digital platforms for effective marketing and customer engagement.
  3. Develop skills in analyzing digital data to drive data-informed business decisions.
  4. Explore emerging technologies and their potential for disrupting traditional business practices.
  5. Learn how to navigate the digital landscape and adapt to changing consumer behaviours and trends.

 Programme Outcomes

  1. Ability to develop and implement digital marketing strategies to drive customer engagement and conversion.
  2. Proficiency in utilizing digital analytics tools to measure and optimize digital marketing campaigns.
  3. Understanding of e-commerce principles and practices for successful online business operations.
  4. Knowledge of social media platforms and strategies to build brand presence and engage with customers.
  5. Skills in leveraging emerging technologies such as artificial intelligence and blockchain for business innovation.
  6. Competence in developing and managing digital advertising campaigns across various platforms.
  7. Familiarity with data privacy and security regulations to ensure compliance in digital business operations.
  8. Capability to analyze market trends and consumer behaviour to identify new digital business opportunities.
  9. Proficiency in website development and optimization techniques for improved online user experience.
  10. Ability to develop and execute digital transformation strategies to drive organizational growth and competitiveness.

DEGREE

BCom

Overview

Studying B.Com (Bachelor of Commerce) in Digital Business provides students with a comprehensive understanding of the intersection between business and digital technologies. This program focuses on the application of digital strategies, tools, and platforms to drive business growth and innovation. Students learn about digital marketing, e-commerce, data analytics, and emerging technologies. They develop skills in leveraging digital platforms for effective marketing, customer engagement, and data-driven decision-making. B.Com in Digital Business prepares graduates for careers in digital marketing agencies, e-commerce companies, technology firms, and traditional businesses embracing digital transformation. It equips students with the knowledge and skills needed to thrive in the digital economy, contributing to the success and competitiveness of organizations in the digital era.

CAREER

Academic & Job Prospects in Digital Business

  1. Professor: Teach digital business courses at universities or colleges, sharing knowledge and expertise with aspiring business professionals.
  2. Researcher: Conduct research in the field of digital business, contributing to academic understanding and advancements in the discipline.
  3. Curriculum Developer: Develop and design academic programs and curricula in digital business studies for educational institutions.
  4. Department Chair: Oversee the digital business department, manage faculty, and shape the academic direction of the program.
  5. Academic Administrator: Work in administrative roles within educational institutions, overseeing programs and student services related to digital business.
  6. Digital Marketing Manager: Develop and execute digital marketing strategies to drive online brand presence and customer engagement.
  7. E-commerce Manager: Manage online sales platforms and optimize e-commerce operations for maximum efficiency and profitability.
  8. Data Analyst: Analyze digital data to derive insights and make data-driven decisions to improve business performance.
  9. Social Media Manager: Manage social media accounts, create engaging content, and build online communities to enhance brand awareness.
  10. Digital Strategist: Develop and implement digital strategies aligned with business goals to drive growth and competitive advantage. 

Some of the main industries offering employment opportunities after studying Digital Business are listed under:

  1. Digital Marketing Agencies
  2. E-commerce Companies
  3. Technology Startups
  4. Advertising Agencies
  5. Social Media Platforms
  6. Retail Industry
  7. Financial Services Sector
  8. Consulting Firms
  9. Media and Entertainment Industry
  10. Manufacturing Companies
Skilled & Qualified

Faculty